Astro’s Cha Eun-woo has topped the idol individual brand reputation ranking for March 2024, according to the Korean Business Research Institute.
The institute analyzed 60,865,506 pieces of big data on 1,720 idol individuals from February 26 to March 26, 2024. The data was collected from various online channels, including news, social media, and community forums.
The Korean Business Research Institute analyzed big data from February 26 to March 26, 2024, on 1,720 idol individuals and 60,865,506 pieces of big data to measure consumer participation, media, communication, and community indexes.
Cha Eun-woo’s brand reputation index was 5,041,728, which was a significant increase of 83.77% from his score in February. The increase was attributed to his positive performance in the drama “True Beauty” and his active participation in various variety shows.
Girls’ Generation’s Taeyeon came in second with a brand reputation index of 3,181,969, followed by BLACKPINK’s Jennie with 3,045,047.
Wanna One’s Park Ji-hoon (1,686,758), LE SSERAFIM’s Kazuha (1,631,370), RISE’s Wonbin (1,582,845), SEVENTEEN’s Jeonghan (1,578,422), Wanna One’s Hwang Min-hyun (1,564,022), THE BOYZ’s Eric (1,559,631), and RISE’s Sohee (1,545,238) rounded out the top 10.
The list of top 50 idol individual brand reputation rankings for March 2024
- Astro Cha Eun-woo
- Girls’ Generation Taeyeon
- BLACKPINK Jennie
- Wanna One Park Ji-hoon
- LE SSERAFIM Kazuha
- RISE Wonbin
- SEVENTEEN Jeonghan
- Wanna One Hwang Min-hyun
- THE BOYZ Eric
- RIIZE’s Sohee
- BLACKPINK Jisoo
- Eunseok (RIIZE)
- LE SSERAFIM Heo Yun-jin
- NewJeans Hanni
- TWICE Mina
- Super Junior Kyuhyun
- BTS Jimin
- SEVENTEEN Seungkwon
- Red Velvet Wendy
- Wanna One Kang Daniel
- NewJeans Minji
- RISE Anton
- Oh My Girl YooA
- Highlight Lee Gikwang
- SEVENTEEN Hoshi
- Red Velvet Joy
- BLACKPINK Lisa
- LE SSERAFIM Kim Chaewon
- NewJeans Hyein
- IVE Gaeul
- (G)I-DLE Soyeon
- Red Velvet Irene
- TWICE Sana
- RISE Seongchan
- Girls’ Generation Yuri
- BTS V
- aespa Winter
- RISE Shota
- Oh My Girl Mimi
- IVE Jang Wonyoung
- BTS Jungkook
- SEVENTEEN Jun
- TWICE Nayeon
- (G)I-DLE Miyeon
- NewJeans Danielle
- (G)I-DLE Yuqi
- TWICE Dahyun
- MAMAMOO Hwasa
- Red Velvet Yeri
- THE BOYZ Juyeon
The Korea Corporate Reputation Research Institute noted that the overall idol individual brand reputation index decreased by 5.14% in March 2024 compared to February 2024. This was attributed to a decrease in brand consumption (16.65%), brand issues (8.37%), brand communication (4.11%), and brand diffusion (1.08%).
