Cynosure Lutronic Releases Brand Film for XERF Monopolar RF Device
Park Shin-hye Collaborates on Video Focused on Living Your Best Moments
Global aesthetic medical device company Cynosure Lutronic announced on the 16th that it has released a brand film for its monopolar RF device ‘XERF’ in collaboration with actress Park Shin-hye.
Concept: FIT MY SKIN, FIT MY MOMENT
The video was planned under the concept of ‘FIT MY SKIN, FIT MY MOMENT‘, which is also the slogan of XERF. It shows various moments of everyday life and delivers the message to live the moments you really want.
Scenes Showcasing Real-Life Happiness
The video shows people enjoying a light and fun time at the campsite with friends, enjoying what they are passionate about while balancing their lives, and taking a deep break alone. The story, which embodies XERF’s direction of focusing on real life and concentrating on one’s own happiness, resonates with brand ambassador Park Shin-hye.
Company Official Quoted on Film’s Purpose
“As XERF’s first brand film, we focused on intuitively and aesthetically embodying the values that the brand pursues,” said a company official. “We wanted to convey a time for consumers who value the value of life and cherish moments to think about the life they want and to share empathy.”
The video, which was unveiled on the XERF official website and instagram channel, will also be available on various online and offline media channels in the future.
XERF Monopolar RF Device Technology
The aesthetic medical device XERF is characterized by its ability to select a 3-step (Shallow-Middle-Deep) depth using two monopolar RFs of 6.78MHz (megahertz) and 2MHz. This allows for selective delivery of heat energy from the shallow layer to the deep layer of the skin, enabling customized treatment based on skin type and area.
